Two tools — Axia (dryer) and Le Duo (flat iron). The page sells a validated result; the tool is defaulted in at a credit price so it reads as nearly free. Quiz-led is the direction we’re polishing; Builder is its A/B partner; Editorial is parked for copy. Pick a tool to see live numbers, then read how each flow reaches its result.
Owning a generic dryer or iron is the reason to upgrade, not to skip the tool — so the tool is defaulted in. We credit the routine discount onto the tool so it lands far below MSRP. Removing a step drops the credit. Only a quiet, post-value opt-out builds the no-tool version, which clears AOV with a 4-liquid system — no subscribe-and-save.