Two ways to open the ad-to-page journey for L'ange — both sell the result and stay ambiguous about the product. Each ends in a checkout module you can flip between two UX types, and the same page runs the Axia dryer or the Le Duo styler.
The tool is the anchor, already in the routine. Everything's bundled at the offer price; removing any step forfeits the bundle and reverts to à-la-carte retail.
The four-product routine (~$94) shows first. The tool sits unselected at the bottom as a big-value upsell — adding it shows the value jump and updates the cart; not adding still buys the routine.
Short, result-led quiz. The core question is tool ownership — it routes the result to Type A (has / open to a tool) or Type B (just the routine) automatically.
Direct-response. The ad carries the result; the page opens with no products — result hook → "here's the combo" → pairing claims → the result module at the foot.
?tool=axia · ?tool=leduo&result=A · &result=B&arm=real live $149 · &arm=deep $99 — needs margin sign-off