Two ways to open the ad-to-page journey — both sell the result and stay product-ambiguous. Each ends in a result module you can flip between two checkout UX types. Everything is tool-agnostic: the same page runs the Axia dryer or the Le Duo styler.
Strategy: sell the result, stay ambiguous about the product.The tool is the anchor, already in the routine. Everything's bundled at the offer price; removing any step forfeits the bundle and reverts to à-la-carte retail.
The 4-product routine (~$94) shows first. The tool sits unselected at the bottom as a big-value upsell — adding it shows the value jump and updates the cart; not adding still buys the routine.
Short, result-led quiz. The core question is tool ownership — it routes the result to Type A (has/open to a tool) or Type B (just the routine) automatically.
Direct-response. The ad carries the result; the page opens with no products — result hook → "here's the combo" → pairing claims → the result module at the foot.
?tool=axia / ?tool=leduo — swap the tool ·
&result=A / &result=B — force the result type ·
&arm=real (live $149) / &arm=deep ($99 — proposed, needs margin sign-off)