A landing page that frames a full routine — a tool anchored with the consumables that deliver a validated result — and sells it as a bundle. Per the call: Quiz-led is the direction we’re polishing; Builder is its A/B partner; Editorial is parked until we have copy. Preview any version with any tool.
Routine = tool + 3 consumables. The full set shows a struck-through value (~$190–209) and a bundle price ($149–159). Remove any item and the bundle price drops off — so the complete routine is always the obvious value, and the tool reads as “basically free because I wanted the products anyway.” Already own a tool? The off-ramp swaps it out for a consumables-only stack (~$120, one subscription-eligible). Target: 4 items, $100+ AOV for profitable paid acquisition. Backed by the new validated-claims system.