Acquisition landing — for review

Two directions. Two result types.

Two ways to open the ad-to-page journey — both sell the result and stay product-ambiguous. Each ends in a result module you can flip between two checkout UX types. Everything is tool-agnostic: the same page runs the Axia dryer or the Le Duo styler.

Strategy: sell the result, stay ambiguous about the product.

Live on Cloudflare Pages

The two result types — built & toggleable in every page

A · Tool included

Remove-loses-the-deal

The tool is the anchor, already in the routine. Everything's bundled at the offer price; removing any step forfeits the bundle and reverts to à-la-carte retail.

$223 bought separately → $149 locked · save $74. Pull a step out and the deal is gone.

B · Tool as add-on

Routine first, tool upsell

The 4-product routine (~$94) shows first. The tool sits unselected at the bottom as a big-value upsell — adding it shows the value jump and updates the cart; not adding still buys the routine.

Routine $94 → "Axia is $129, add it for just +$55" → $149 pack.

The assets

Direction 1

The Quiz

Short, result-led quiz. The core question is tool ownership — it routes the result to Type A (has/open to a tool) or Type B (just the routine) automatically.

Quiz · Axia dryerauto A/B Quiz · Le Duo stylerauto A/B Quiz · Axia · force Type AA Quiz · Axia · force Type BB

Direction 2

Long-form Combo

Direct-response. The ad carries the result; the page opens with no products — result hook → "here's the combo" → pairing claims → the result module at the foot.

Combo · Axia dryerAB Combo · Le Duo stylerAB Combo · Axia · start on Type AA Combo · Axia · start on Type BB

URL switches — append to any link above:
?tool=axia / ?tool=leduo — swap the tool · &result=A / &result=B — force the result type · &arm=real (live $149) / &arm=deep ($99 — proposed, needs margin sign-off)