Integra Beauty Deliverable · L'ange Routine Landing
Integra Beauty · L'ange · Acquisition Landing

Two directions.
Two result types.

Two ways to open the ad-to-page journey for L'ange — both sell the result and stay ambiguous about the product. Each ends in a checkout module you can flip between two UX types, and the same page runs the Axia dryer or the Le Duo styler.

Live on Cloudflare Pages Tool-agnostic · Axia / Le Duo 2 directions × 2 result types Mobile-first
01 The two result types — built & toggleable in every page
A · Tool included

Remove-loses-the-deal

The tool is the anchor, already in the routine. Everything's bundled at the offer price; removing any step forfeits the bundle and reverts to à-la-carte retail.

$223 separately → $149 locked · save $74. Pull a step out and the deal is gone.
B · Tool as add-on

Routine first, tool upsell

The four-product routine (~$94) shows first. The tool sits unselected at the bottom as a big-value upsell — adding it shows the value jump and updates the cart; not adding still buys the routine.

Routine $94 → "Axia is $129, add it for just +$55" → $149 pack.
02 The assets
Direction 1

The Quiz

Short, result-led quiz. The core question is tool ownership — it routes the result to Type A (has / open to a tool) or Type B (just the routine) automatically.

Quiz · Axia dryerauto A/B→ Quiz · Le Duo stylerauto A/B→ Quiz · Axia · force Type AA→ Quiz · Axia · force Type BB→
Direction 2

Long-form Combo

Direct-response. The ad carries the result; the page opens with no products — result hook → "here's the combo" → pairing claims → the result module at the foot.

Sample ad hooks — the page continues these
"Her secret isn't one product. It's this combo."
"4 products + 1 tool = the end of frizz. Here's the math."
"The $149 routine that replaced her salon blowout."
Combo · Axia dryerAB→ Combo · Le Duo stylerAB→ Combo · Axia · start on Type AA→ Combo · Axia · start on Type BB→

URL switches — append to any link above

Swap the tool?tool=axia · ?tool=leduo
Force the result type&result=A · &result=B
Pricing arm&arm=real live $149 · &arm=deep $99 — needs margin sign-off
03 Five-minute walkthrough — suggested review order
The Type B upsell mathTake the quiz on Axia and answer "No — just the routine." The result shows the routine at $94 with the Axia waiting at the bottom: add it for +$55 → the whole pack is $149.
Open →
The Type A lock-inOn the same result, flip the toggle to "Tool included": $223 bought separately → $149 locked. Remove any step — the deal is forfeited and the price jumps. Add it back — it's restored.
The long-form comboScroll the direct-response page: result hook → the combo → one pairing claim per product (numbers are ⟨X%⟩ placeholders awaiting your data) → the buy module at the foot.
Open →
Swap the toolSame page, one URL switch — everything follows: name, imagery, variants, the upsell delta (+$45 for Le Duo → $139 pack), and the cart link.
Open →
The $99 test armThe aggressive arm: routine $70, tool +$29 → $99 pack. Clearly flagged on-page as proposed — needs margin sign-off.
Open →
04 Three decisions we need — to take this live
Decision 1

The pairing-claim numbers

Every claim runs as "[Tool] proven to [outcome] by ⟨X%⟩ with [product]" — the structure is built and data-driven; your validated figures drop straight in. Le Duo's hold claim is staged on Thermal Agent's memory feature.

Need: one number per pairing (3 per tool).
Decision 2

The $99 deep-discount arm

The aggressive test arm prices the pack at $99 (tool nets ≈ $29). It's built, labeled "proposed — needs margin sign-off", and switched off a URL param — it ships only with your approval.

Need: approve, adjust, or kill.
Decision 3

The tool add-on price

Type B currently adds the Axia for +$55 (pack $149) and the Le Duo for +$45 (pack $139) — inside your $50–60 target. One line in the config changes it.

Need: confirm the deltas, or set new ones.