Two ways to open the ad-to-page journey for L'ange — both sell the result and stay ambiguous about the product. Each ends in a checkout module you can flip between two UX types, and the same page runs the Axia dryer or the Le Duo styler.
The tool is the anchor, already in the routine. Everything's bundled at the offer price; removing any step forfeits the bundle and reverts to à-la-carte retail.
The four-product routine shows first with its own discount ($94 value for $85), so liquids-only buyers still get a real deal. The tool sits unselected at the bottom — adding it multiplies the saving; not adding still buys the discounted routine.
Short, result-led quiz. The core question is tool ownership — it routes the result to Type A (has / open to a tool) or Type B (just the routine). A "no" is always respected: no arm ever pre-adds the tool over a refusal — the test arm only raises how strongly the add-on is suggested.
Direct-response. The ad carries the result; the page opens with no products — result hook → "here's the combo" → pairing claims → the result module at the foot.
?tool=axia · ?tool=leduo&result=A emphasis arm (a "no" still gets B) · &result=B add-on close for all&arm=real live $149 · &arm=deep $99 — needs margin sign-offEvery claim runs as "[Tool] proven to [outcome] by ⟨X%⟩ with [product]" — the structure is built and data-driven; your validated figures drop straight in. Le Duo's hold claim is staged on Thermal Agent's memory feature.
The aggressive test arm prices the pack at $99 (tool nets ≈ $29). It's built, labeled "proposed — needs margin sign-off", and switched off a URL param — it ships only with your approval.
The routine alone now sells at $85 (save $9), so liquids-only buyers get a real deal. Holding the pack at $149 puts the Axia add at +$64 — just above your $50–60 target. Le Duo stays inside it at +$54 (pack $139). One config line trades routine discount against tool delta.